One garbage truck of textiles materials is either landfilled or incinerated every second globally
Fashion is the second biggest polluting industry, responsible for 8-10% carbon emissions (more than all international flights and all maritime shipping combined)
Fashion industry contributes $2.4 trillion to global manufacturing, it employs more than 86 million people globally (mostly women)
$500 billion of value is lost every year due to clothing underutilisation and lack of recycling
The industry has a huge environmental footprint and social handprint
What is KAHANI?
Story of a Product
Story of a Company
Story of a Community
Story of our PLANET!
KAHANI is a consumer facing B2B digital tool to reduce waste in the fashion industry by increasing the circularity of the products
Consumers will be the catalysts to drive action while the beneficiaries will be the brands
The tool can be scaled to all other consumer industries such as electronics, appliances and furniture
Empowering the consumer to be the narrator of the product’s story
Empowering consumers to move forward the UN 2030 Agenda
Provide options to the consumer to continue using the product longer
Provide options for end of use phase to the consumer
KAHANI is partnering up with Wearable Collections in New York City to divert fashion articles from landfills. KAHANI will be providing incentives to the consumers for their responsible actions to divert waste from landfills.
NY state produces 1.4 billion pounds of textile waste per year. The consumers participating in this research will be given two options as an incentive for being a responsible consumer. They can either choose to donate a meal in New York City or plant a tree to offset their personal carbon footprint. The project will be diverting textile waste from landfills while encouraging the consumers to participate actively in tree planting and meal donations. The pilot project is aimed to increase the circularity of the products while moving forward the United Nations 2030 Agenda via directly engaging with consumers in New York City.
Since 2004, Wearable Collections has diverted 20 million pounds of clothes and shoes from the landfills. Once the items are collected, they are sorted to identify their conditions, based on which they are either -
Distributed to second-hand markets globally
Reused as rags
Shredded and repurposed for low-grade fiber products such as insulation, carpet padding or acoustic dampening items
Mended and upcycled into new products
Currently implementing different R & D strategies to optimize sort for other best use practices